Fresh & Easy Chain Will Be Sold: Nearby Stores to Stay Open

Tesco, the British parent company of Fresh & Easy, has announced plans to sell the struggling supermarket chain.

Fresh & Easy, the British-owned supermarket chain that has stores in nearby Lakewood, Buena Park and Norwalk will be sold.

Parent company Tesco made the announcement Wednesday, and Fresh & Easy said it wouldn't close any of its existing stores.

"While we don’t yet know who our new owner will ultimately be, Tesco has already received interest from a number of parties including groups looking to purchase Fresh & Easy as an operating business," Fresh & Easy said on its Facebook page.

Fresh & Easy came to the United States in 2007 and was immediately hammered by the economic recession. 

An analyst told the BBC that the stores were poorly suited to the U.S. market.

"Fresh & Easy was very confusing," International Marketing Partners' Allyson Stewart-Allen told the BBC. "You had champagne next to ready meals next to merchandising. It was a very confused proposition for Americans who couldn't work out what exactly they were."

None of its stores have turned a profit, the BBC reported.

The Los Angeles Times and NPR reported that Tesco has 5,000 employees at 200 stores around California, Nevada and Arizona. 

The closest Fresh & Easy locations to Cerritos and Artesia residents are:

whs alum April 18, 2013 at 01:28 AM
what's the status of the Fresh and Easy that was scheduled to open in the Artesia-Carmenita plaza, where Rite Aid used to be? They had already remodeled the store and painted it green but to this day Fresh and Easy has not opened.


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