Judges Say Cerritos "3.11 Japan Relief Concert" Logo is Award-Worthy

The logo used to promote a fundraising concert hosted by the City of Cerritos was lauded for its lovely symbolic touches.

A simple yet poignant logo designed by city graphic designer Phil Cunneen to help promote the city-sponsored has earned a national Savvy Award, according to a city-issued statement.

The City-County Communications & Marketing Association (3CMA)presented the city of Cerritos with the award in the category of Graphic Design - Art & Photography. 

When describing the logo, the judges wrote:

“This elegant original art, created by a city employee to promote a fundraising concert for Japanese tsunami victims, was the unanimous choice of the judges for the Savvy in this category. Great care and thought went into this meaningful and lovely piece, which is filled with symbolic touches. We would hang this artwork on our wall!”

The logo was used to help promote the 3.11 Japan Relief Concert held at the  community center on March 11, 2011. LA Philharmonic violist-Cerritos resident Richard Elegino and his wife Yukiko spearheaded the event alongside the U.S.-Japan Council and the city of Cerritos in an effort to raise Japan's earthquake-tsunami victims. Elegino also conducted the orchestra, which was comprised of colleagues who donated their time for this fundraiser.

The event raised more than $7,380 for the U.S.-Japan Council Earthquake Relief Fund, according to the city.

3CMA is a national organization serving local government communications professionals. The organization provides training and conferences to help public agencies better market their services.

Savvy Awards are presented for creative and successful programs in three divisions: Communication & Marketing Tools; Communication and Marketing Graphic Design & Photography and Communication & Marketing Processes. 

For more information on the Savvy Awards, click here.

ernie September 12, 2012 at 06:19 PM
It was a great event-- and I think the simplicity of the design -- with the meanings and symbolism attached-- conveyed exactly what it intended and served a great purpose....


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