Hollister is located in the Los Cerritos Center Mall complex. The massive mall is located just off the 605 freeway, between South Street and 183<sup>rd</sup> Street. Hollister can be found in the middle of the rear-facing north-south corridor, just south of the food court annex. It is easily identified by its island villa-themed exterior, complete with two cushy lounge chairs just outside the entrance. Hollister emphasizes casual wear for men and women, or "dudes" and "bettys" as it calls them. Not surprisingly, the store describes itself as southern California cool. Merchandise includes jeans, pants, skirts, dresses, swimwear and underwear. It also carries accessories such as belts, hats, cologne and perfume.